Share Price Alert: Ecoya Ltd

When we last visited fragrance/candle maker and marketer Ecoya Ltd [ECO.NZX] back in November 2010 its shares were trading at 75c each and the company had yet to make a profit.

Nothing much has changed since then in regards to making a profit but the company is now trading at 95c after reaching an all-time low of 65c back in early 2011.

This is almost completely related to the inclusion of Trademe founder Sam Morgan appearing as a substantial investor with a 2.45% stake on the Ecoya share register.

Now I have been wrong twice in terms of growth companies like this that don't make money panning out for investors, beverage maker and marketer Charlies Group Ltd [CHA.NZX] and the former listed baby of Geoff Ross, the vodka maker 42 Below, so what do I know.

42 Below had never made money at time of its sale to Barcardi and Charlies had made a small return since it was sold last month.

Investors would have to question whether this company is or will be in the league of the two examples above but Sam Morgan knows more about business and investing than me so you might want to follow the money rather than my fat mouth.

Having said that I cant see how the inclusion of Mr Morgan on the ECO register justifies the 27% increase in share price in 8 months, especially considering the lack of black ink on the books or the prospect of black ink any time soon.

If you are interested in investing in Ecoya, you might want to wait for a pull-back in share price rather than buying at the current premium, especially given the dire economic macro situation and the associated poor retail environment - it has got to be impacting on sales growth for the company.

Be patient and don't let the candle burn you at both ends.

Share Price Alert Series

Contact Energy Ltd 4
The Warehouse Group Ltd 2
Contact Energy Ltd 3
Contact Energy Ltd 2
Xero Ltd 2
Pumpkin Patch Ltd 4
Pumpkin Patch Ltd 3
Hallenstein Glasson Holdings Ltd
Telecom New Zealand Ltd 4
Telecom New Zealand Ltd 3
Port of Tauranga Ltd
Freightways Ltd 3
Goodman Fielder Ltd 2
Freightways Ltd 2
Telecom New Zealand Ltd 2
Ryman Healthcare Ltd
Charlies Group Ltd
Fletcher Building Ltd 2
Contact Energy Ltd
Steel & Tube Ltd
Telecom New Zealand Ltd
New Zealand Stock Exchange Ltd
Mainfreight Ltd 2
The Warehouse Group Ltd
Pumpkin Patch Ltd 2
Hallenstein Glasson Holdings Ltd 2
Fletcher Building Ltd
Restaurant Brands Ltd
Mainfreight Ltd
Tourism Holdings
Goodman Fielder Ltd
Pumpkin Patch Ltd
Hallenstein Glasson Holdings Ltd
NZ Refining Ltd
Freightways Ltd
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Ecoya Ltd @ Share Investor

Chart of the Day: Ecoya Ltd
Ecoya Ltd: Trilogy Purchase Dumps on small shareholders
Share Investor Q & A: Ecoya's Geoff Ross
Share Investor Q & A: Questions for Ecoya's Geoff Ross
Ecoya 2010 Full Year Profit: More of the same to come?
Ecoya IPO lights only one end of the candle
Ecoya IPO: A Closer Look
Ecoya Prospectus Requires free registration
Ecoya.co.nz

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Share Investor Portfolio: Value @ 15 July 2011

The Share Investor Portfolio was well down in the second full week of July. The portfolio was down by 2.38% or $6398.81 -its biggest ever drop while being tracked on this blog - on the July 8 update . For the first 27 weeks of 2011 the portfolio has increased by 11.79 % or $29830.65 . A 3c drop in SKC, 14c drop for the WHS and 31c drop for MFT contributed the most to the downside but a broad dip in most of the other stocks helped the portfolio limp along.

The total of unspent dividends and interest in the bank as at 26 May from the 2010 - 2011 earnings years is $25382.95 at close of reporting season for 2010 and at the end of the 2011 1st half reporting year. There are also approx $55000.00 in tax credits earned from the portfolio since it began in late 2002.

The Share Investor Portfolio has increased in value by 16.58% or $43587.79 since I began tracking it for this blog on October 11 2010

Track the Share Investor Portfolio 2.

Share Investor Portfolio as at 17:30:00, Friday 15 July, 2011 (NZT)

Stock	Quantity	Cost price	Total cost	Market price	Market value	Change	%
AIA	2,000	$1.700	$3,400.00	$2.305	$4,610.00	$1,210.00	35.59%
AIA	2,000	$1.510	$3,020.00	$2.305	$4,610.00	$1,590.00	52.65%
AIA	558	$0.000	$0.00	$2.305	$1,286.19	$1,286.19
AIA	754	$2.150	$1,621.10	$2.305	$1,737.97	$116.87	7.21%
ASBPB	3,109	$0.000	$0.00	$0.755	$2,347.30	$2,347.30
ASBPB	6,891	$1.000	$6,891.00	$0.755	$5,202.71	$1,688.30	24.50%
BGR	619	$0.000	$0.00	$1.450	$897.55	$897.55
BGR	2,381	$0.990	$2,357.19	$1.450	$3,452.45	$1,095.26	46.46%
FBU	284	$0.000	$0.00	$8.050	$2,286.20	$2,286.20
FBU	830	$9.750	$8,092.50	$8.050	$6,681.50	$1,411.00	17.44%
FPH	3,000	$2.350	$7,050.00	$2.640	$7,920.00	$870.00	12.34%
FPH	1,365	$3.720	$5,077.80	$2.640	$3,603.60	$1,474.20	29.03%
FPH	635	$0.000	$0.00	$2.640	$1,676.40	$1,676.40
FRE	2,054	$0.000	$0.00	$3.360	$6,901.44	$6,901.44
FRE	6,577	$3.630	$23,874.51	$3.360	$22,098.72	$1,775.79	7.44%
GFF	586	$0.000	$0.00	$1.270	$744.22	$744.22
GFF	1,414	$2.330	$3,294.62	$1.270	$1,795.78	$1,498.84	45.49%
HLG	299	$0.000	$0.00	$3.540	$1,058.46	$1,058.46
HLG	701	$2.530	$1,773.53	$3.540	$2,481.54	$708.01	39.92%
KIP	763	$1.480	$1,129.24	$1.020	$778.26	$350.98	31.08%
KIP	237	$0.000	$0.00	$1.020	$241.74	$241.74
MFT	1,000	$7.960	$7,960.00	$10.110	$10,110.00	$2,150.00	27.01%
MFT	1,838	$8.000	$14,704.00	$10.110	$18,582.18	$3,878.18	26.38%
MFT	1,375	$4.200	$5,775.00	$10.110	$13,901.25	$8,126.25	140.71%
MFT	787	$0.000	$0.00	$10.110	$7,956.57	$7,956.57
MHI	1,646	$0.860	$1,415.56	$0.910	$1,497.86	$82.30	5.81%
MHI	7,000	$0.630	$4,410.00	$0.910	$6,370.00	$1,960.00	44.44%
MHI	494	$1.050	$518.70	$0.910	$449.54	$69.16	13.33%
MHI	860	$0.000	$0.00	$0.910	$782.60	$782.60
PPG	31	$0.000	$0.00	$0.240	$7.44	$7.44
PPG	1,500	$0.440	$660.00	$0.240	$360.00	$300.00	45.45%
PPG	1,004	$0.800	$803.20	$0.240	$240.96	$562.24	70.00%
PPL	1,000	$3.090	$3,090.00	$1.040	$1,040.00	$2,050.00	66.34%
PPL	1,000	$2.870	$2,870.00	$1.040	$1,040.00	$1,830.00	63.76%
PPL	939	$4.200	$3,943.80	$1.040	$976.56	$2,967.24	75.24%
PPL	975	$0.000	$0.00	$1.040	$1,014.00	$1,014.00
PPL	1,086	$1.530	$1,661.58	$1.040	$1,129.44	$532.14	32.03%
RYM	555	$0.000	$0.00	$2.660	$1,476.30	$1,476.30
RYM	4,445	$1.970	$8,756.65	$2.660	$11,823.70	$3,067.05	35.03%
SKC	5,750	$7.430	$42,722.50	$3.580	$20,585.00	$22,137.50	51.82%
SKC	1,000	$7.600	$7,600.00	$3.580	$3,580.00	$4,020.00	52.89%
SKC	2,750	$7.700	$21,175.00	$3.580	$9,845.00	$11,330.00	53.51%
SKC	1,431	$8.750	$12,521.25	$3.580	$5,122.98	$7,398.27	59.09%
SKC	272	$4.720	$1,283.84	$3.580	$973.76	$310.08	24.15%
SKC	25,712	$0.000	$0.00	$3.580	$92,048.96	$92,048.96
STU	78	$0.000	$0.00	$2.580	$201.24	$201.24
STU	303	$4.740	$1,436.22	$2.580	$781.74	$654.48	45.57%
WHS	4,500	$3.730	$16,785.00	$3.460	$15,570.00	$1,215.00	7.24%
WHS	6,979	$6.000	$41,874.00	$3.460	$24,147.34	$17,726.66	42.33%
WHS	15	$3.710	$55.65	$3.460	$51.90	$3.75	6.74%
WHS	3,506	$0.000	$0.00	$3.460	$12,130.76	$12,130.76

28.41%

	Total cost	Market value	Change
	$269,603.44	$346,209.10	$76,605.66

Share Investor Portfolio @ Share Investor

Share Investor Portfolio: Value @ 8 July 2011
Share Investor Portfolio: Value @ 1 July 2011
Share Investor Portfolio: Value @ 25 June 2011
Share Investor Portfolio: Value @ 17 June 2011
Share Investor Portfolio: Value @ 10 June 2011
Share Investor Portfolio: Value @ 3 June 2011
Share Investor Portfolio: Value @ 27 May 2011
Share Investor Portfolio: Value @ 20 May 2011
Share Investor Portfolio: Value @ 13 May 2011
Share Investor Portfolio: Value @ 6 May 2011
Share Investor Portfolio: Value @ 29 April 2011
Share Investor Portfolio: Value @ 22 April 2011
Share Investor Portfolio: Value @ 15 April 2011
Share Investor Portfolio: Value @ 8 April 2011
Share Investor Portfolio: Value @ 1 April 2011
Share Investor Portfolio: Value @ 14 March 2011
Share Investor Portfolio: Value @ 8 March 2011
Share Investor Portfolio: Value @ 28 February 2011
Share Investor Portfolio: Value @ 21 February 2011
Share Investor Portfolio: Value @ 14 February 2011
Share Investor Portfolio: Value @ 7 February 2011
Share Investor Portfolio: Value @ 31 January 2011
Share Investor Portfolio: Value @ 24 January 2011
Share Investor Portfolio: Value @ 17 January 2011
Share Investor Portfolio: Value @ 10 January 2011
Share Investor Portfolio: Value @ 3 January 2011
Share Investor Portfolio: Value @ 27 December 2010
Share Investor Portfolio: Value @ 20 December 2010
Share Investor Portfolio: Value @ 13 December 2010
Share Investor Portfolio: Value @ 6 December 2010
Share Investor Portfolio: Value @ 29 November 2010
Share Investor Portfolio: Value @ 22 November 2010
Share Investor Portfolio: Value @ 15 November 2010
Share Investor Portfolio: Value @ 8 November 2010
Share Investor Portfolio: Value @ 1 November 2010
Share Investor Portfolio: Value @ 25 October 2010
Share Investor Portfolio: Value @ 18 October 2010
Share Investor Portfolio: Value @ 11 October 2010
Share Investor Dividends


Share Investor Portfolio 2 @ Share Investor

Share Investor Portfolio 2: Value @ 15 July 2011
Share Investor Portfolio 2: Value @ 14 July 2011
Share Investor Portfolio 2: Value @ 13 July 2011
Share Investor Portfolio 2: Value @ 12 July 2011
Share Investor Portfolio 2: Value @ 11 July 2011
Share Investor Portfolio 2: Value @ 8 July 2011
Share Investor Portfolio 2: Value @ 7 July 2011


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Share Investor's 2011 Stock Picks: Looking Back
Share Investor's 2011 Stock Picks
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c Share Investor 2011

Share Investor Portfolio 2: Value @ 15 July 2011

The Share Investor 2 Portfolio is a separate portfolio apart from the original Share Investor Portfolio and contains just one share, Contact Energy Ltd [CEN.NZX]. It will only have this one share in it and has a far shorter time frame than the original long-term portfolio that I started 8 years ago.

The portfolio was started July 7 with 9000 shares purchased at $5.34 at a total cost of $48,060.00 and $144.18 in brokerage.

After the seventh day of trading the portfolio was up by $360.00 or 0.9% on Thursday's update to be worth a total of $48,510.00.

The portfolio is up 0.94% or $450.00 since tracking began on July 7 2011.

*I will be updating this portfolio weekly from this update onwards.

Share Investor Portfolio 2 as at 17:30:00, Friday 15 July, 2011 (NZT)

Stock	Quantity	Cost price	Total cost	Market price	Market value	Change	%
CEN	9,000	$5.340	$48,060.00	$5.390	$48,510.00	$450.00	0.94%

0.94%

	Total cost	Market value	Change
	$48,060.00	$48,510.00	$450.00

Share Investor Portfolio 2

Share Investor Portfolio 2: Value @ 14 July 2011
Share Investor Portfolio 2: Value @ 13 July 2011
Share Investor Portfolio 2: Value @ 12 July 2011
Share Investor Portfolio 2: Value @ 11 July 2011
Share Investor Portfolio 2: Value @ 8 July 2011
Share Investor Portfolio 2: Value @ 7 July 2011

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c Share Investor 2011