Friday, September 17, 2010

The Warehouse still interested in Australian Expansion

In a Share Investor Q & A out 20 Sept 2010, on Ian Morrice, CEO of The Warehouse Group Ltd [WHS.NZX], Ian gives some very interesting answers to my questions to him. We cover aspects of his business life, retailing in general and the Warehouse Group specifically and some other topics thus far not broached by other interviewers.

One answer that really interested me was the answer to the following question on the Australian retail market and any possible move back there:

"SI - Ryman Healthcare Ltd [RYM.NZX] has recently announced a move into the Australian market while Telecom NZ [TEL.NZX] is selling up their Australian assets. Do you you see the possibility of The Warehouse going back to that market given the right opportunity and a more appropriate execution of an expansion there?

IM - We would consider it but not through taking the Red Sheds model to Australia.

SI - What mistakes were made when the company entered the Australian market in 2000 and how would you do things differently if you entered that market?

IM - Any future move into Australia would fully consider the competitive environment and the availability of the appropriate footprint in the right locations".

Ian's predecessor, Greg Muir, gained a foothold into Australia in August 2000, by acquiring the Clint's Crazy Bargains/Silly Solly's chain of 115 discount variety stores and ended up losing the thick end of $200 million of shareholders money when Ian bailed out in 2005.

Not Ian's fault of course and it looks like any further entry into Australia would be a bit more considered and planned rather than the rush of blood to the head that Greg Muir - former director at Hanover Group and current director at Pumpkin Patch Ltd [PPL.NZX] - had when he decided to plunk down north of $100 million to buy the aforementioned chain.

I was very excited about the move into OZ back in 2000 but upon reflection and 10 years more experience in the stockmarket I now realise I had my head firmly in a place that never sees the sun in terms of the planning of the Australian expansion. I still believe that a more considered and planned approach to expansion of the company in Australia would be a wise move on Ian's part.

Disclosure: I own WHS shares in the Share Investor Portfolio

Share Investor Q & As

Warehouse CEO Ian Morrice
Briscoe Group CEO Rod Duke
Ryman Healthcare's CFO Gordon Macleod
Ecoya's Geoff Ross
Xero's Rod Drury
Mainfreight MD Don Braid
Burger Fuel Director Josef Roberts
Sky City CEO, Nigel Morrison
Sky City Entertainment: CEO Nigel Morrison discusses 2010 HY
Convention Centre proposal interview with Sky City CEO Nigel Morrison

The Warehouse Group @ Share Investor

Warehouse CEO Ian Morrice
Warehouse Group Ltd: 2010 Full Year Profit Analysis
Share Investor Q & A: Questions to The Warehouse' Ian Morrice
Long Term View: The Warehouse Group Ltd
Share Investor Short: Warehouse Group yield worth a look
The Warehouse Group: 2010 Interim Profit Review
The Warehouse: Big Brands, Big Opportunities
Warehouse strike opportunity to buy
Long Term Play: The Warehouse Group
Share Investor Short: Warehouse Group yield worth a second look
Woolworths supermarket consolidation an indicator of a move on the Warehouse?
Stock of the Week: The Warehouse Group
Warehouse 2009 interim profit a key economic indicator
When will The Warehouse bidders make their move?
Long vs Short: The Warehouse Group
Warehouse bidders ready to lay money down
The Warehouse set to cut lose "extra" impediment
The Warehouse sale could hinge on "Extra" decision
The case for The Warehouse without a buyer
Foodstuffs take their foot off the gas
Woolworths seek leave to appeal to Supreme Court
Warehouse appeal decision imminent
Warehouse decision a loser for all
Warehouse Court of appeal decision in Commerce Commission's favour
MARKETWATCH: The Warehouse
The Warehouse takeover saga continues
Why did you buy that stock? [The Warehouse]
History of Warehouse takeover players suggest a long winding road
Court of Appeal delays Warehouse bid
The Warehouse set for turbulent 2008
The Warehouse Court of Appeal case lay in "Extras" hands
WHS Court of Appeal case could be dismissed next week
Commerce Commission impacts on the Warehouse bottom line
The Warehouse in play
Outcomes of Commerce Commission decision
The fight for control begins soon

Discuss WHS @ Share Investor Forum - Register free
Download WHS company reports

Shop online at The Warehouse

The Warren Buffett Way
The Warren Buffett Way by Robert G. Hagstrom
Buy new: $19.54 / Used from: $12.94
Usually ships in 24 hours

c Share Investor 2010

No comments:

Post a Comment

Comment on Share Investor Stuff