Thursday, May 4, 2017

Ready Fire Aim

Ready Fire Aim: The Mainfreight Story

I started reading this book soon after it came out about 4 years ago.

I started reading it again, and I forgot dear reader that I didn't refer to it here on this blog at the time.

So now I'm going to.

It's really a book that you should file away with Security Analysis and The Intelligent Investor - because you can go back to them time and time again.

It is called Ready Fire Aim: The Mainfreight Story by Keith Davies.

Its an easy read and methinks the Author may have been wrapped up in the whole Mainfreight ethos but I don't care. It's true and wise to the point of an instruction manual on how a business, any business, should be run.

It starts out at the beginning of the company and moves along briskly to give a warts and all account of how Bruce Plested, the founder of Mainfreight did it. This is the story of a company built on the belief that with passion anything is possible. 

Mainfreight was founded in 1977 by the visionary Bruce Plested, who set out to make the company a family, a team, where everyone has a share in the riches and where the word 'management' is banned. 

Bruce and his mate Don Braid have foul mouths. Fuck you is littered through the book and used by Braid and Plested when they don't like what is going on and to various figures throughout the book and over the years to some people who are still friends and business partners and to others who are not. It is not used like "the" it's used to make a point - to the reader. 

The Mainfreight instruction manual is short and to the point. Feel the fear but do it anyway. This is a world where budgets are deemed 'bullshit'. Why spend time preparing figures that are invariably out of date before the ink is dry? Just make more than last year! That is so simple but true. You've got to keep on striving to make things better every day

Initially there would be catastrophic ventures in Australia and America and finally a jaw-dropping moment in Europe with Wim Bosman when Don Braid and his team made their biggest purchase ever only to see most of the turnover and half the profit walk out the door. But they subsequently succeeded - as the have with just about every other purchase and used that success company wide.

This book take one on a journey from small transport company at the bottom of the world to truly successful global logistics company.

You really should give this a re-read and if you havent read it yet go out and buy a copy.

Mainfreight @ Share Investor

Read the MFT 2011 FY Presentation

Is Mainfreight Worth 30 Bucks a Share?
Is Mainfreight Worth 20 Bucks Plus a Share?
Share Price Alert: Mainfreight Ltd 2
Mainfreight's European Acquisition a Good Move
Share Price Alert: Mainfreight Ltd
Investing in the Stockmarket: Timing your Purchase
Stock of the Week: Mainfreight Ltd
Mainfreight Ltd: 2011 1st quarter Profit Analysis
VIDEO: Don Braid with Paul Homes on the Economy
Mainfreight Ltd: Full Year 2010 Profit Analysis
Long Term View: Mainfreight Ltd
Share Investor Interview: Mainfreight's MD Don Braid
Stock of the Week: Mainfreight Ltd
Questions to Mainfreight's MD Don Braid
I'm Buying: Mainfreight Management delivers the goods
Mainfreight Annual Report Packs a Punch
Analysis - Mainfreight Ltd: FY Profit to 31/03/09
Mainfreight VS KiwiRail: The Sequel
Long VS Short: Mainfreight Ltd
Why did you buy that stock? [Mainfreight Ltd]
Mainfreight 2008 Annual report worth reading
KiwiRail will cost Mainfreight
Mainfreight keeps on truckin
A rare breed
Share Investor's 2008 stock picks

Discuss MFT @ Share Investor Forum
Download Mainfreight Company Reports

Ready Fire Aim: The Mainfreight Story
Ready Fire Aim: The Mainfreight Story by Keith Davies

Share Investor 2017

No comments:

Post a Comment

Comment on Share Investor Stuff