Tuesday, November 29, 2011

The Warehouse Group CEO Mark Powell on new turnaround strategy

In a snippet of an interview with the new The Warehouse Group Ltd [WHS.NZX] Mark Powell about the new strategy for a turnaround in the company, which is due out latter this week, I asked Mark how long he thought his new strategy would take to have positive results on the bottomline and when shareholders would see the beginning of positive results:

Share Investor - When do expect to see the first evidence that your turnaround plans are working?

Marl Powell - In each of the strategic result areas outlined above results will vary in how soon they can be expected. Some changes such as in the marketing and store execution have already shown a great deal of improvement, other changes such as category developments and store refits have longer lead times, hence my references to improvement “over the long run”. Hence, as indicated in the strategy presentations given, we expect a decline in underlying NPAT in 2012 and aim to grow NPAT over the long run after that.

So full year 2013 is when shareholders can expect to see more profit and therefore money in their pockets. This is of course excluding any macro issues hitting the fan like the economic collapse of Europe or another shake at the head of capitalism the United States.

Keep your eyes peeled on Share Investor Blog for the full Q & A exclusive to this site only.

(read Q & A with previous WHS CEO Ian Morrice here)

Disc: I own WHS shares in the Share Investor Portfolio

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