Yet more evidence that Labour have no faith in their leader. This from the Granny today:
Instead, Labour marks the start of the campaign proper with the release of its savings policy today and its billboards will focus on policies, such as its anti-state asset sales message.
The campaign is in stark contrast to the National Party's more presidential-style campaign and previous Labour campaigns under Helen Clark.
National's billboards all feature Mr Key - for the party vote and for individual candidates. Mr Key was yesterday dismissive of the decisions, saying it was Labour's call on whether or not to hide away their leader.
"At the end of the day, you can't hide away if you're the Prime Minister of New Zealand."
He said while people do vote on policies, leadership is also important."
Labour's rationale that policies are paramount and therefore Goff is absent from billboards and other election material just don't ring true to most voters. What is clear from this direction is that the Labour Party as a group have little faith in their leader.
Man alone indeed.
c Darren Rickard 2011