Share Investor Portfolio 2: Value @ 23 September 2011

The Share Investor 2 Portfolio is a separate portfolio apart from the original Share Investor Portfolio and contains just one share, Contact Energy Ltd [CEN.NZX]. It will only have this one share in it and has a far shorter time frame than the original long-term portfolio that I started 8 years ago.

The portfolio was started July 7 with 9000 shares purchased at $5.34 at a total cost of $48,060.00 and $144.18 in brokerage.

After the 72th day of trading the portfolio was up by $2607.36 or 5.55% on the September 16 update to be worth a total of $49590.00.

The portfolio is up by 5.55% since tracking began on July 7 2011.

Share Investor 2 Portfolio as at 17:30:00, Friday 23 September, 2011 (NZT)

Stock	Quantity	Cost price	Total cost	Market price	Market value	Change	%
CEN	202	$0.000	$0.00	$5.510	$1,113.02	$1,113.02
CEN	8,798	$5.340	$46,981.32	$5.510	$48,476.98	$1,495.66	3.18%

5.55%

	Total cost	Market value	Change
	$46,981.32	$49,590.00	$2,608.68

Share Investor Portfolio 2

Share Investor Portfolio 2: Value @ 16 September 2011
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c Share Investor 2011

Labour breaks electoral laws: Again

It seems that Labour never learn from their past lawbreaking and have managed to break electoral law again in 2011 by posting electoral hoardings up a full day before they are meant to.

This one in my local area of Albany has been up since early Sunday and I took this pic of it at 3.00pm.

I think the candidate used to be on disgraced ex mayor of North Shore Andrew Williams team andit is authorised by one Chris Flatt of Wellington. They seem to have broken electoral laws in other places as well according to the Whaleoil website.

Arrogant, untrustworthy and breaking laws before elections. Wonder what they would do if they were lucky enough to get voted in?

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Darren Rickard 2011

Share Price Alert: Contact Energy Ltd 5

As I said near the end of August, Contact Energy Ltd [CEN.NZX] looked like benefiting from a whopping 22% discount for their customers by holding onto present ones and eventually gaining customers from their competition.

Well, their August numbers released Monday 20, confirmed that the company only lost 400 customers compared to a combination of approx 15000 over the previous 2 months and September is looking even better from all accounts.

The share price since 18 August has risen from around 5 bucks to finish trading at $5.52 yesterday so the fortunes of the company have clearly been reflected in the share price and it looks like it might get some support at historical prices over the last 2 years of between $5.50 and 6 and a half bucks.

If August operational numbers are mirrored in September and if the market sees even small gains in customer numbers expect the market to overreact and send the share price well up from current levels.

A good medium term opportunity exists here to make some good profits.



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c Share Investor 2011

The Warehouse Group Ltd: Brands the answer to a turnaround

The 2011 full year profit result out last week for the Warehouse Group Ltd [WHS.NZX] has once again rekindled the obvious that the company needs to makeover its stores, bring in some service and sell stuff that people actually like to buy at the price that is consistently cheaper than its competition.

We have discussed just this over many years on this blog 1, 2, 3, and the essence of my argument for a warehouse turnaround has always been that the company must sell branded goods at the best prices with all the other retail essentials wrapped around that: consistency of product availability, better quality goods, better service with staff more engaged with customers and advertising that promotes these things to the right people.

Their 2011 strategy to investors for a turnaround doesn't fill me with much confidence that management know where they are at now let alone how they will get out of the rut they have been in for the last 5-6 years.

"TWL a mass-market retailer well represented in all customer segments other than extremes." Page 20 of 2011 report.

Have they been into one of their own stores and compared what others have to offer? The statement above would indicate they are wide of the mark on their own position in the market because I don't have to tell you dear reader (and long-suffering shareholder) that the Warehouse is now beaten in just about every category they compete in and the competition and punishment is only going to get worse.

That statement puzzles me because it simply isn't true.

They also indicate poor service, lack of quality and inconsistency of range availability being a problem. The consumer knows all that and these are of course just basics that retailers should know and execute at every available opportunity. A focus on this and the securing of big brands at the best prices, available everywhere else, will get more punters in the door and more importantly keep them coming back.


NB. if you are a WHS shareholder you can put your concerns and questions to the new CEO Mark Powell in a new Share Investor Q & A coming up soon.


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c Share Investor 2011