Monday, July 27, 2020

Sky City: Covid-19 The Aftermath

The Sky Tower, Auckland - License, download or print for £12.40 ...

I have been a holder of Sky City shares for 20 years. 

In that time I have seen the company expand and grow with profit and revenue steadily increasing but not to the extent it did in the early noughties.

In the same time there were a lot of red hearings in terms of investments; The cinema, Darwin and a whole host of other failed experiments - some of them big some of them not so big.

I believe currently they have the mix about right. With their two sites in Adelaide and Auckland and a commercial - currently - online business.

HOWEVER, they have this #covid19 business to deal with also.

I believe that once again this remains on track and that all business will come back to #precovid19 levels. When is another question. We wont cover that here because there are far too many variables AND it will take a long time. 2 plus years.

In the mean time I believe that management are talking about a "much smaller" localized versions on both sides of the Tasman. That is, largely free from the tourist trade at the beginning. That means down on the tourist sector dollar from their hotels to their hospitality. 

But this means targeting a "new" punter, the local. 

AND that's easy. You just give the local punter enough incentive to get out there and spend. AND they will. Even with the coming recession. 

Their coming announcement out yest for the 2020 profit has been delayed approx 1 month and will be announced at the beginning of Sept. 

In it expect the usual #covid19 response that other companies will announce but in it also will be the nuggets of truth around what direction SKC will take us over the next few years of rebuilding. 

Just as an addendum: I believe you - businesses - have to treat #covid19 as another business. With all its competitive natures currently to the fore. Only then will you begin to spud off new shoots and grow again. 

Sky City Entertainment Group @ Share Investor

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  1. Arrgh! I bought this at a peak last year and watched the slide south, south and then south. Here's hoping the long term theory


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