Thursday, October 11, 2007

Marketing Burger Fuel's Future

The opening of a new Burger Fuel Worldwide [BFW.NZ] outlet in Sydney a couple of days ago shows me that Directors at Burger Fuel are great marketers.

Their style of marketing clearly didn't and doesn't suit their IPO as it was a dismal failure but the siting of the new Sydney store under the coke sign at Kings Cross, the 24hr sex and nightclub area of Sydney, is marketing genious in my humble opinion.



http://sydneywebcam.smugmug.com/photos/98482216-S.jpg


Site of the New Sydney Burger Fuel Outlet
Josef Roberts was the founder and CEO of the Red Bull energy drink business in Australia and New Zealand and as a director of Burger Fuel he is clearly using his marketing experience to catapult the company's image, food and brand into the realms of an Australian household name, just as he has done with Burger Fuel in New Zealand.


By putting their second OZ outlet into such a vibrant and tourist dominated strip, in the "Cross" Roberts will be able to further leverage the brand and expose it to foreigners of dozens of different countries which will clearly make it easier for the company to expand into other overseas markets.

Getting a spot under the Coke sign has got to be the coup de grace!

The energy that Josef Roberts put into Red Bull, pun intended, made the brand a very successful one in this part of the world and the fact that the parent company bought it back means that large corporations value the expertise of individuals such as Roberts.

Roberts clearly loves the company he works for and the time, effort ,care and passion taken to make Burger Fuel a brand in New Zealand means that success in other territories is more likely to happen.

If you look at a company such as Restaurant Brands Ltd [RBD.NZ] , the operator of the KFC, Pizza Hut and Starbucks in New Zealand you will see what not to do with brands. This company had almost run its 3 brands into the ground because of neglect and lack of care.

If Roberts and his mates at head office can keep the enthusiasm and care for their brand over the years then they are sure to go the way Red Bull did.

BFW shares closed up NZ 4c today to 65c on low volume.


Burger Fuel Worldwide @ Share Investor



Burger Fuel 2010 Full Year Profit Analysis

Burger Fuel 2010 Full Year Profit Preview
Burger Fuel Worldwide: 2009 Half Year profit analysis
Stock of the Week: Burger Fuel Worldwide
Download full company analysis from Thomson First-Call
Burger Fuel doesn't rule out capital raising
Burger Fuel Worldwide: Closer look at Company Accounts

Analysis - Burger Fuel Worldwide: FY profit to 31/03/09
Burger Fuel: Running on Empty
Burger Fuel leaves investors hungry

Burger Fuel management cagey over company progress
Burger Fuel cooks up Dubai deal
NZX share trades with strings attached
Don't buy Burger Fuel, yet
Burger Fuel: Inside info?
Burger Fool IPO: Burger Fool?
Exclusive Interview with Burger Fuel's Josef Roberts
Burger Fuel's Daytime drama
Burger Fuel share price out of gas
Beefing up store numbers
Director explains share price drop
Burger Fuel slims down in value
Burger Fuel and Coke
Marketing Burger Fuel's future
Pumpkin Patch VS Burger Fuel
Burger Fuel results and commentary

Discuss BFW @ Share Investor Forum - Register free







c Share Investor 2007

Google: Has it lived up to its Hype?

When Google [GOOG.NASDAQ] listed on the NASDAQ Stock Exchange 3 years ago there was much hype surrounding the IPO, people were tripping over themselves to get stock and brokers sang its praises from Wall Street to as many people as they could.

Has the IPO lived up to all the hype and excitement?

If the share price is anything to go by then the answer would have to be a resounding yes.

The closing price for Google stock on October 10 was US$625.68c, up over 45% over the last year and up over 700% on its $85 IPO price.

Those are some spectacular figures, rivaling only Scarlett Johanson and Jessica Alba for sexiness.

Some other spectacular figures are its trailing P/E of 50.82 and almost $200 billion market cap,
making it one of the biggest listed companies in America, now even bigger than Walmart, [WMT].

While Google is growing very quickly with revenue and profit increasing, the financial data that might support the stock price doesn't match.

Buyers of Google stock have driven the share price up so high at the level it is now there is humongous growth already factored in.

Clearly Google is a very smart company, it dominates its rather large niche in online advertising and continues to develop innovative and clever ways to get more eyeballs watching its ads.

We have seen this sort of thing happen many times before with "tech" type companies, IBM used to dominate the mainframe and then PC market and now doesn't, and Microsoft [MSFT]the PC operating system and software market which it still largely does but it shows early signs of slipping.

No company can continue to operate with the spectacular growth that Google is currently experiencing and its stock price is clearly way over valued.

Look at Microsoft again. By comparison its financial data figures make Jessica Alba look like Joan Rivers after a late night drunken spree.


http://www.creativepro.com/Images/creativeprose/20050322_google.jpg


Microsoft has a net profit bigger than Google's revenue with a trailing P/E of just over 21, better profit margins, a dividend and a stock price of just 30 bucks.

Are you getting my point!!

While Google is a fantastic company with a great future, its stock is massively overpriced and any sustained weakness in its performance will see the stock fall just as quickly as it went up.

Be careful.


Google Prospectus

Recent Share Investor Reading


From Fishpond.co.nz

Bird on a Wire: The Inside Story from a Straight Talking CEO

Buy Bird on a Wire: The Inside Story from a Straight Talking CEO & more @ Fishpond.co.nz

Fishpond





c Share Investor 2007

Wednesday, October 10, 2007

Wednesday Political Soup: Edition 1


Robin Hood Collects More


I have been sick recently but back in the saddle here and at my other blog , now lets rip into them.

Bizarre stuff that Micheal Cullen, otherwise known as Robin Hood in Parliament and his Socialist mates from the NZ Labour Party keep stating that tax cuts by National would lead to inflation because Kiwis would have the temerity to spend their own money on goods and services but reckless spending by Labour on "working for families" welfare, free money and nonsense "social Spending" for students doesn't have the same effect.

I will let readers work that one out for themselves.

The 8.7 Billion dollar question in Parliament today was whether Labour was going to give back taxpayers money soon or closer to November 2008. Seeing a national election is held around that time the only answer left to ask is how much of our money is to be used to buy votes.

Cullen is tight lipped on the possibility of tax cuts next year. Remember this man promised a 66 cent tax cut, that is 66c for the average person but changed his mind when he decided he was going to waste the cut by spending on new glasses for him and wrinkle fee pants for the time next year when John key walks all over his lunatic economic theories.

The 8.7 Billion dollar surplus revealed today has burnt more than a hole in Cullen's pocket.


Romantic Movies

Unsurprising news released today that noted Stalinist Helen Clark's favourite movie is the bio of young South American mass murderer and torturer Che Guevara – The Motorcycle Diaries starring Gael Garcia Bernal.

Che, you looked so handsome and dashing on your motorcycle! But you were even more handsome and dashing when you were terrorizing Cuban peasants, blowing their skulls to bits with your personal sidearm! You romantic Stalin-loving poet you!

Of course our own Aunty Helen is also a great fan of the totalitarian Stalin, incidentally also a mass murderer, torturer and democracy hater.

Both Che and Stalin helped lead their people to starvation and poverty.

Clarke is clearly obsessed with bringing the best parts of Stalin and Che's ideas to life down here in the South Pacific.

Match that with the Swedish Model and you have yourself a recipe for our own wee totalitarian state right here in godzone .

I can't wait!!

I'm not sure that Clarke's pronouncements today that she wanted the death penalty stopped in all countries of the world where it operates, stack up with her love of these two benevolent leaders.

An individual who murders, rapes and tortures another member of society surely deserves the death penalty doesn't he Darren?

Hang on a second I'm missing the point!

Che and Stalin only knocked off the good people.



Winston: Cool, Smooth, Satisfying


New this week that Winston Peters, Helen Clark's lapdog and former Rottweiler has ffd up big time by failing to inform his master that Air New Zealand was ferrying OZ troops to Iraq has him scurrying about the media and Parliament like the sewer rat that he clearly is.

His decades of going after rule breakers and getting them to take responsibility look shallow in the face of Peters failing to fall on his own sword and the longer he stays the nuttier he gets.

The Italian number looks a little creased big boy.


Mt. Saint Helen





C Darren Rickard 2007

Tuesday, October 9, 2007

Burger Fuel and Coke

I and many others have been critical of Fuel Worldwide [BFW.NZ] and their appallingly bad IPO but the company has today announced some positive news.

I will quote the press release directly release from Burger Fuel:


BurgerFuel opens flagship Sydney store. 

BurgerFuel has taken its international expansion programme an important step
forward, opening its second Australian store yesterday.

Located right under the iconic Coke sign at the entrance to Kings Cross,
Sydney, the landmark store is a key element in BurgerFuel's global expansion
plans.


BurgerFuel founder, Chris Mason, says this store represents a foundation
stone for the company's overseas development and its high-traffic location
will not just generate interest in the brand in Australia, but further afield
as well.

"Kings Cross is very much a tourist Mecca, so this new store will be a
showroom for our brand and the BurgerFuel formula."

"The Australian market poses some challenges for us, but the growing sales
and great response from the locals to our Newtown store, which opened last
December, shows there is a market for us across the Tasman."

He says the company will continue steady expansion in New Zealand, while at
the same time building the brand in Australia.

The new Sydney store is the 23rd BurgerFuel store to open, with a further one
opening in Napier, New Zealand, later this month.

The Kings Cross store is employing the proven parts of the BurgerFuel
formula. Its menu, which comprises high-quality burgers that are big on
flavour, is consistent with that enjoyed by its New Zealand customers.

"Our distinctive in-store design, which is a strong aspect of the BurgerFuel
experience, is also being used in Kings Cross. After 12 years of development
we have refined our approach to the brand, the stores, and the products to an
international level.

"We intend to build a successful operation in Kings Cross and use that to
offer franchisees in Australia the opportunity to be part of the BurgerFuel
system".

The Kings Cross store will be company owned. All BurgerFuel's New Zealand
stores are franchised, other than the company's first ever store in Ponsonby
Rd, which opened in 1995.



Conclusion

The area of Kings Cross where BF have sited their new store is, as Mason says a "tourist Mecca" and concepts like BF do well in areas such as this because much of the human traffic passing through like to spend money on food while being entertained in the 24hr sex and nightclub centre that is Kings Cross.

Living in the cross during the late 1980s(ahh those were the days) there were many new food outlets of concepts that were tried there first.

I remember one of the first Mc Cafes' being tried out there and look at them now.

Mason and BF have certainly come to the right place to get exposure.

I wish them luck.

BFW Shares closed even today at NZ .61c



Burger Fuel Worldwide @ Share Investor

Burger Fuel 2010 Full Year Profit Analysis
Burger Fuel 2010 Full Year Profit Preview
Burger Fuel Worldwide: 2009 Half Year profit analysis
Stock of the Week: Burger Fuel Worldwide
Download full company analysis from Thomson First-Call
Burger Fuel doesn't rule out capital raising
Burger Fuel Worldwide: Closer look at Company Accounts

Analysis - Burger Fuel Worldwide: FY profit to 31/03/09
Burger Fuel: Running on Empty
Burger Fuel leaves investors hungryBurger Fuel management cagey over company progress

Burger Fuel cooks up Dubai deal
NZX share trades with strings attached
Don't buy Burger Fuel, yet
Burger Fuel: Inside info?
Burger Fool IPO: Burger Fool?
Exclusive Interview with Burger Fuel's Josef Roberts
Burger Fuel's Daytime drama
Burger Fuel share price out of gas
Beefing up store numbers
Director explains share price drop
Burger Fuel slims down in value
Burger Fuel and Coke
Marketing Burger Fuel's future
Pumpkin Patch VS Burger Fuel
Burger Fuel results and commentary

Discuss BFW @ Share Investor Forum - Register free





c Share Investor 2007